Posts Tagged ‘running shoes’

A world where running shoes matter

Wednesday, June 11th, 2008

We’ve been a long time away from our unfinished running-shoe-selection project, Common Running. We were reminded this morning of the importance of good shoe selection when we spotted this New York Times article on Hitoshi Mimura, the Asics craftsman who makes racing flats for many Olympic marathon medalists and medal contenders, including both gold medalists in Athens and both American Trials winners.

Mimura, for example, made shoes for the 2000 Sydney Olympics gold medalist, Naoko Takahashi, with soles of slightly different thicknesses to compensate for a leg-length discrepancy of 8mm–less than a centimeter, about a third of an inch, according to reporter Jere Longman.

Longman, a longtime follower of the sport and sometime marathoner himself, concludes the article with a vivid simile from Mimura himself on the importance of running shoes:

“Samurai cannot fight without their swords,” Mimura said. “It is the same for runners and their shoes.”

Common Running is looking for reviews

Monday, December 10th, 2007

Call this a pre-release announcement.

Common Media’s next project, CommonRunning.com, is a “collaborative filtering” application, in which we hope to be able to suggest specific running shoe models to runners without asking the questions that always draw puzzled looks, like, “How much do you pronate?” or, “How high are your arches?”

Our idea is that if we can find other runners who liked some of the same shoes you liked, we can probably assume you are similar runners, and use that information to recommend shoes to you. Our problem is this: we need a collection of reviews to test our suggestions on.

So if you run, we’d love to have you sign up at Common Running and review your running shoes. The review form is simple (four buttons) and should take less than a minute for each model you review. If we don’t have the model you wanted to review listed, we want to know about that, too; there are probably between 300 and 500 different shoe models available, and we figure we have fewer than half listed so far.

If you can help us out now, we should be able to help you out by suggesting good shoes for you before very long. Thanks!