We only have our tongue a little bit in cheek when we say if you really want to improve your search engine results, you might want to consider relocating.
By way of example, let’s consider what happens when you search for “web development” near Amherst, MA. Google Maps shows results ordered by proximity to the center of town, and guess which web development company has an office closest to the center of Amherst?
When the Amherst College development offices move on-campus, there will be some closer-to-the-center addresses available, just in case you thought geography was irrelevant in today’s virtual world.
